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Private: Giancarlo Giammetti

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Style No. ASSOULINE-130

Description

Part of Assouline’s special series, the Legends Collection, each hardcover tome is housed in its own elegant slipcase. These titles are the authority on their subjects, inspired by mythic eras, artists, and high society. Fit for royalty, these books are inspired by tastemakers across the centuries, and are essential to the culturally inclined influencers of today.

An autobiographical epic, Private: Giancarlo Giammetti is presented as a beautiful collector’s volume featuring in-depth interviews, collections from his journals, and a curated selection of exclusive personal pictures. Divided into four sections, this story begins in the “Early Days” where Giammetti recounts his birth in Rome during World War II. It continues through a chance meeting with the young Valentino in 1960 at Café de Paris in Rome, during the height of “La Dolce Vita.”

“Work,” the book’s third section, outlines Giammetti’s professional achievements building the Valentino brand. As this section outlines, he was a pioneer of practices in advertising, licensing and ready-to-wear collections that are now standard in today’s fashion industry. The text also touches upon Giammetti’s most recent creation, the Valentino Garavani Virtual Museum.

The closing section “Society,” chronicles the Valentino/Giammetti lifestyle including everything from walking barefoot with Jackie O in Capri, dinners with Andy Warhol in New York, and teaching Madonna how to ski in Gstaad.

This autobiography comes on the heels of the 2008 documentary “Valentino: The Last Emperor.” After working alongside the famed Valentino for nearly 45 years, the film drew public attention to Giammetti, usually shy to the limelight, for the first time as cameras followed the pair preparing for an epic 3-day celebration in Rome. This film, which achieved critical and commercial success, emerged not as a story of a fashion house or an event, but as a touching tale of friendship and lifelong dedication, attracting global interest in this dichotomous duo.

About the Brand

Assouline Publishing was founded as a family company in 1994 by Proper and Martine Assouline. It has published approximately 1500 titles on subjects ranging from architecture, art, design, fashion, lifestyle, and travel and has brought the illustrated book market to life with products that are modern, luxurious, and creative.

Created with the goal of becoming the first luxury brand on culture, Assouline aims to supply everything needed for a contemporary library. An active contributor to the growth of the illustrated market and its integration into the worlds of luxury, fashion, and design, Assouline provides the highest quality book-objects, sharing a distinctive graphic identity and editorial savoir-faire that have captured imaginations while addressing new themes in a contemporary manner. With its style and vision, the brand is a true pioneer.

Product Details

Released in October 2013

Author: Giancarlo Giammetti
Publisher: Assouline Publishing Corporation
Edition: English
Book Details:
300 pages, over 300 illustrations
Material:
Hardcover in a luxury slipcase
Dimensions:
(L 39 x W 31 x D 6.3) cm
Weight:
6.4 kg

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