Vespa

Description

Part of Assouline’s Classics Collection of highly collectible and immaculately illustrated volumes representing movements in style and chronicling chic. Each book is an inspiring journey to aesthetic bliss, a unique world all its own.

First you hear it: a soft buzz cutting through the street. Then you see it, and just like that, it is gone. At eighty years old, the Vespa remains one of the most electrifying icons ever to grace the open road, and now, for the first time, Assouline captures its singular spirit in a volume worthy of its legend.

Structured thematically rather than chronologically, this book traces the evolution of a brand that has never lost its essence, exploring Vespa's deep roots in Italian culture, its prominence across subcultures, its enduring relationship with fashion, film, and sport, and its remarkable ability to feel like a personal accessory as much as a vehicle. Rare archival material including vintage brochures, original global advertisements, and historic calendars drawn from the Vespa archive brings each chapter to vivid life.

Written by Michael Köckritz, award-winning publisher and editor in chief behind some of the world's most celebrated design and lifestyle publications, this is not a technical manual or a collector's catalogue. It is a cultural portrait for the free-spirited, the adventurous, and those who understand that the most iconic things in life are never merely functional.

About the Brand

Assouline Publishing was founded as a family company in 1994 by Proper and Martine Assouline. It has published approximately 1500 titles on subjects ranging from architecture, art, design, fashion, lifestyle, and travel and has brought the illustrated book market to life with products that are modern, luxurious, and creative.

Created with the goal of becoming the first luxury brand on culture, Assouline aims to supply everything needed for a contemporary library. An active contributor to the growth of the illustrated market and its integration into the worlds of luxury, fashion, and design, Assouline provides the highest quality book-objects, sharing a distinctive graphic identity and editorial savoir-faire that have captured imaginations while addressing new themes in a contemporary manner. With its style and vision, the brand is a true pioneer.

Product Details

Released in June 2026

Author: Michael Köckritz
Publisher: Assouline Publishing Corporation
Edition: English
Book Details: 292 pages, 188 illustrations
Material: Matt coated hardcover with gloss lamination
Dimensions: (L 33 x W 25 x D 4) cm
Weight: 2.8 kg

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