Baur Au Lac: A Legacy by the Lake

Description

Part of Assouline’s Hospitality Collection offering the reader an awe-inspiring look into the world’s most luxurious hotels. With page after page of stunning photos, each book reveals both the stories behind these iconic hotels and the world-class design and attention to detail that underpin a seamless, discreet experience, providing the ultimate home-away-from-home adventure.

Baur au Lac: A Legacy by the Lake captures the history and spirit of a legendary hotel shaped by seven generations of family stewardship and cultural influence at the heart of Zurich. Since opening its doors in 1844, Baur au Lac has stood as one of Europe’s most distinguished luxury hotels, renowned as a place of heritage, culture, art, and refined hospitality.

What began as the inspired vision of Johannes Baur remains, more than 180 years later, the hotel’s modus operandi, as it is still owned and operated by his descendants, the Kracht family. Maintaining a highly personalized and luxurious service, the hotel is home to the popular Baur’s Brasserie and Bar and the Mediterranean-inspired restaurant Marguita, as well as the iconic “Art in the Park,” an outdoor exhibition in the hotel’s park that features sculptures from renowned and emerging artists, highlighting the hotel’s deep ties to art and culture.

Located in the heart of Zurich’s historic center, nestled away in its own leafy park, and wrapped in spectacular views of the Swiss Alps and Lake Zurich, the hotel has long had a history of hosting famous figures. From Empress Elisabeth of Austria (“Sisi”) to Elton John, Sophia Loren, Audrey Hepburn, and other prominent figures, Baur au Lac has always served as a haven of luxury and discretion.

Baur au Lac: A Legacy by the Lake captures the remarkable story of the hotel through images of its past and present, alongside the guests, employees, and the Kracht family who embody its heart and soul.

About the Brand

Assouline Publishing was founded as a family company in 1994 by Proper and Martine Assouline. It has published approximately 1500 titles on subjects ranging from architecture, art, design, fashion, lifestyle, and travel and has brought the illustrated book market to life with products that are modern, luxurious, and creative.

Created with the goal of becoming the first luxury brand on culture, Assouline aims to supply everything needed for a contemporary library. An active contributor to the growth of the illustrated market and its integration into the worlds of luxury, fashion, and design, Assouline provides the highest quality book-objects, sharing a distinctive graphic identity and editorial savoir-faire that have captured imaginations while addressing new themes in a contemporary manner. With its style and vision, the brand is a true pioneer.

Product Details

Released in May 2026

Author: James Reginato
Publisher: Assouline Publishing Corporation
Edition: English
Book Details: 196 pages
Material: Linen hardcover
Dimensions: (L 30 x W 24 x D 3) cm
Weight: 1.8 kg

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