Nutella

Description

Part of Assouline’s Classics Collection of highly collectible and immaculately illustrated volumes representing movements in style and chronicling chic. Each book is an inspiring journey to aesthetic bliss, a unique world all its own.

Nutella is more than a spread—it’s a cultural icon, a spoonful of positivity that bridges generations and borders with the ever-present feeling of nostalgia. A history that spans six decades, from humble beginnings in Italy to a globally cherished treat, Nutella continues to be made in the spirit of its origins: Italian artisanship, seven ingredients, and a timeless invitation to smile. Invented by the Ferrero family, Pietro and then his son Michele, the simple idea of blending hazelnuts with chocolate into a smooth, spreadable dream took on the name Nutella in 1964—and with it, a place at breakfast tables around the world from Naples to Nairobi, São Paulo to Seoul.

Nutella explores all facets of the signature spread in six chapters: History, Quality, Bread & Breakfast, Versatility, Nutella World, and Iconicity. Discover how Nutella has been able to spread smiles all over the world, through a curated collection of recipes from around the globe. Trace its journey from carefully sourced ingredients to the perfected process behind its unmistakable flavor. Celebrate its legacy through a special anniversary exhibition that brings the beloved spread to life. Nutella is more than a jar—it’s a family story of invention and passion.

About the Brand

Assouline Publishing was founded as a family company in 1994 by Proper and Martine Assouline. It has published approximately 1500 titles on subjects ranging from architecture, art, design, fashion, lifestyle, and travel and has brought the illustrated book market to life with products that are modern, luxurious, and creative.

Created with the goal of becoming the first luxury brand on culture, Assouline aims to supply everything needed for a contemporary library. An active contributor to the growth of the illustrated market and its integration into the worlds of luxury, fashion, and design, Assouline provides the highest quality book-objects, sharing a distinctive graphic identity and editorial savoir-faire that have captured imaginations while addressing new themes in a contemporary manner. With its style and vision, the brand is a true pioneer.

Product Details

Released in February 2026

Author: Foreword by Giovanni Ferrero
Publisher: Assouline Publishing Corporation
Edition: English
Book Details: 280 pages, over 200 illustrations
Material: Silk hardcover
Dimensions: (L 33 x W 25 x D 4) cm
Weight: 3.2 kg

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